%0 Journal Article %T Identify public values influencing the process of public policy for the benefit of all citizens %J Journal of Industry and University %I %Z 2717-0446 %A mahdi sharifi %A faeze modaleleian %D 1398 %\ 1398/08/08 %V 31 %N 9 %P 83-92 %! Identify public values influencing the process of public policy for the benefit of all citizens %K %X The public value is proposed as a new concept in public administration and making public policy. Various interpretations have been offered for the real meaning of public values. There are two schools of thought analyzing this issue; the first one is the generative perspective where the concept of public values derives from public debates and the other one is the organizational perspective that is amenable to policy and is recognized in tantamount with existent relations within governmental guidelines. Apparently none of these perspectives hold a convincible approach on acquiring public interests out of public values. The applied methodology is thematic content analysis. The data has been gathered from library resources and interviews with 11 management and media professors. Snowball sampling adopted for the present study. At the end, the interview findings were identified and categorized in the eight categories, and the findings of the study demonstrate that public values have an undeniable effect on the citizens’ public interests and based on these values, “public interests” are categorized and guided.   %U http://rimag.ir/fa/Article/184