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:: Volume 10, Issue 37 And 38 (7-2018) ::
3 2018, 10(37 And 38): 35-44 Back to browse issues page
The relationship between corporate social responsibility and competitive advantage (Case study: industrial group selection)
Zohre Fehrest Miss , Hadi Teimouri PhD, Reza Ansari PhD
ma university of isfahan
Abstract:   (188 Views)
Definitely Corporate Social Responsibility in today's competitive world in various fields of business is crucial position due to changes in global markets and sustain competitive advantage for manufacturing companies is very difficult.It was once thought that organizations are responsible solely to the staff or to be the best consumer products, lower prices and higher quality to their customers.Secondary consequences for not knowing what the product is, today, giving customers an organization of life-giving organizations to continue to operate in competition with others counts. . The present study is applied in terms of purpose  applicability  and based on the data collection methodnd descriptive and survey type. Required data with questionnaire the customers of Isfahan Selection Industrial Group are gathered and In order to analyze the data, structural equations were used. The results of the research show there is a relationship between dimensions of social responsibility and competitive advantage the organization has taken various social responsibility measures to raise its intellectual capital And it makes the organization different.
Keywords: moral responsibility, economic responsibility, human responsibility, legal responsibility, competitive advantage
Full-Text [PDF 735 kb]   (77 Downloads)    
Type of Study: Research | Subject: general
Received: 2018/02/9 | Accepted: 2018/06/25 | Published: 2018/06/25
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fehrest Z, teimouri H, ansari R. The relationship between corporate social responsibility and competitive advantage (Case study: industrial group selection). 3. 2018; 10 (37 and 38) :35-44
URL: http://jiu.ir/article-1-218-en.html


Volume 10, Issue 37 And 38 (7-2018) Back to browse issues page
نشریه صنعت و دانشگاه Journal of Industry and University
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