Impact of Export and Trade Performance on Organizational Strategies (Case Study: Quds Razavi Bread Company)
Subject Areas : GeneralOmid Behboodi 1 , Maryam Ashjaei 2 , Arash Apornak 3 *
1 - 1. Assistant Professor, Faculty of Management and Accounting, Attar Institute of Higher Education, Mashhad, Iran
2 - Master of Business-Strategic Management, Imam Reza International University, Mashhad,
3 - PhD in Industrial Engineering, Faculty of Engineering, University of Tehran, Tehran, Iran
Keywords: Business Strategy, Marketing Strategy, IT Strategy, Export Performance, Trade Performance,
Abstract :
Today, strategies are one of the most important issues facing managers of organizations. The strategic plan will be useful and effective for the organization while the developed strategies are implemented in line with each other. The purpose of this study is to investigate the impact of the company's export and Trade performance of organizational strategies. The present study is applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of this study, managers working in different units of Razavi Bread Company were studied. The sample was obtained with the standard questionnaire tool and based on Cochran's formula with an error of 0.05 to 100 people. Cronbach's alpha was used to confirm the reliability of the questionnaire and confirmatory factor analysis was used for the validity of the questionnaire. The obtained values indicate the confirmation of the reliability and validity of the questionnaire. Also, data analysis was performed by structural equation modeling method using smart pls software.The results showed that IT strategies affect Trade performance, marketing strategies affect Trade and export performance, and finally organizational strategies affect overall performance.
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