Subject Areas :
mohammadreza hamidizadeh
1
,
rohollah sharifi
2
*
1 - مديريت بازرگانی دانشگاه شهيد بهشتی تهران
2 -
Keywords:
Abstract :
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8. Mitchell, Vincent-Wayne and Dominic F. Wilson (1998). A Reappraisal of Business-to-business Segmentation. Industrial Marketing Management, 27, PP 429–445.
9. Dibb, Sally and Lyndon Simkin (1997). A program for implementing market segmentation. Journal of business & industrial marketing, 12/1, PP 51-65.
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