شناسایی عوامل موثر بر ارزش‌گذاري استارتاپ‌هاي مبتنی بر فناوري در مشهد

چکیده مقاله :

هدف پژوهش حاضر شناسایی و اولویت بندی عوامل مؤثر بر ارزش‌گذاری استارتاپ‌های مبتنی بر فناوري شهر مشهد انجام‌ است. تحقیق حاضر از لحاظ هدف کاربردی و از لحاظ نوع روش کیفی بوده که با الگوی دلفی انجام شده است. جامعه و نمونه آماری 20 نفر از اساتید و خبرگان با تخصص مدیریت و فعال در زمینه استارت آپ­ها به روش نمونه گیری هدفمند انتخاب شدند. ابزار پژوهش پرسشنامه دلفی بوده که اعتبار آن نیز مورد بررسی و تایید قرار گرفته است. جهت تجزیه و تحلیل داده ها هم از روش تحلیل الگوی دلفی بهره گرفته شد. در ابتدا با مطالعه منابع 50 عامل در 8 بعد محوری (داشتن مدیریت متخصص، وجود دانش و تخصص لازم نیروی انسانی، زیرساخت فناورانه و اپلکیشن‌های کاربردی، امنیت اطلاعات در شبکه استارتاپی، پشتیبانی مالی و قانونی، مالی و اقتصادی و موقعیت بازار) به عنوان عوامل مؤثر بر ارزش‌گذاری استارتاپ‌های مبتنی بر فناوري شناسایی شدند که طی سه مرحله دلفی در نهایت 45 عامل به اجماع خبرگان رسید و اولویت بندی شد. مهمترین عوامل مؤثر بر ارزش‌گذاری استارتاپ‌های مبتنی بر فناوری شهر مشهد عبارتند از قدرت چانه زنی مشتریان، انعطاف در تکنولوژی و فناوری، استفاده از دیتاهای درست در پیشرفت استارتاپ، هزینه تولید مجدد دانش فنی، ترکیب افراد با تخصص‌های محوری مورد نیاز در تیم تجاری، موقعیت انحصاری بازار، آمادگی فناوری، تکنولوژی بالای بازار پسند، استفاده از دانش و اطلاعات بروز جهانی در ایده‌پردازی و اجرا، حجم سرمایه‌گذاری مورد نیاز

چکیده انگلیسی :

The aim of the current research is to identify the factors affecting the valuation of technology-based startups in the city of Mashhad. The current research is applied in terms of purpose and qualitative method in terms of type, which was done with Delphi model. The population and statistical sample of 20 professors and experts with management expertise and active in the field of start-ups were selected by purposeful sampling. The research tool was a Delphi questionnaire, whose validity was also checked and confirmed. The Delphi pattern analysis method was also used to analyze the data. At first, by studying the sources of 50 components in 8 key dimensions (having expert management, the necessary knowledge and expertise of human resources, technological infrastructure and practical applications, information security in the startup network, financial and legal support, financial and economic and market position)  as factors Effective on the valuation of technology-based startups, During three Delphi stages, 45 factors finally reached the consensus of the experts and were prioritized. The most important factors affecting the valuation of technology-based startups in Mashhad include the bargaining power of customers, flexibility in technology and technology, the use of correct data in the development of startups, the cost of reproducing technical knowledge, the combination of people with core expertise needed in the business team, location Market exclusivity, technology readiness, high market-friendly technology, use of global knowledge and information in ideation and implementation, required investment volume

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