Evolution in the Content of the Multimedia Industry Case Study: The Future of Iranian TV Program Genres in the Horizon of 1410
حسینعلی افخمی
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Abstract :
Generalizing the content of mass media has become increasingly difficult with their expansion and diversity, and the dominance of multimedia, and established genres have often multiplied and mutated. The study of analyzing and understanding how texts work tries to keep pace with the types of outputs of traditional and new media. Exploring the fields of message production and dissemination through the analysis of genres, frames, formats, and texts helps us to better understand the evolution of meaning. The present study, using the future research methodology and the Delphi technique, examines possible changes in the audience's attitudes and expectations towards Iranian Television’s political programs in the horizon of 1410.
The results of this study also show that future audiences will no longer be passive recipients of messages, but will become active, analytical, participatory, and selective actors. The use of new technologies, interactive platforms, and multimedia productions is also an undeniable necessity for the future of media such as television in the country