Improving staff motivation in any working area has direct effect on productivity improvement. To achieve this important goal, identification and measurement of factors in promoting motivation is highly important and can help managers in achieving the organization goals. More
Improving staff motivation in any working area has direct effect on productivity improvement. To achieve this important goal, identification and measurement of factors in promoting motivation is highly important and can help managers in achieving the organization goals. Considering the importance of motivation and job satisfaction, this paper intends to design and develop the indicators to measure motivation and job satisfaction in a specific industry based on the Herzberg theory. By applying fuzzy method and calculating and analysing the indices, guidelines for staff improvement in the industry by Government and university will be provided. The results show that the application of designed indicators will enhance motivation and increase job satisfaction in the studied industry
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