From a strategic standpoint, Intellectual capital can create and use knowledge to increase the value of the used. In this study, the intellectual capital of listed companies in Tehran Stock Exchange has been calculated using the pulic model And then to evaluate the effe More
From a strategic standpoint, Intellectual capital can create and use knowledge to increase the value of the used. In this study, the intellectual capital of listed companies in Tehran Stock Exchange has been calculated using the pulic model And then to evaluate the effect of three variables forming intellectual capital, including human capital, structural capital and relational capital on the brand value of these companies have been investigated. And to measure brand value of the company's vision is based on Tobin's Q index is used. The aim of this study is applied and the method of data collection as well as non-experimental survey. The population of this research firms listed in the Tehran Stock Exchange which there are 243 companies were identified and using elimination sampling of 68 companies were considered as the final sample. In order to measure intellectual capital and brand value of the company's financial statements have been applied. The results indicate that the value of their intellectual capital firms listed in Tehran stock exchange impact. The components of human capital, relational capital and structural capital in order to have the power of determination
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