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        1 - The effect of insurance customers' perception of quality of services provided
        seyed morteza ghayour baghbani omid behboodi ali pourang haniye feyzabad
        Top secret service provider organizations can be searched customer and the quality of their services. Quality services play an important role in service industries such as insurance, banking and transportation and play. Because the quality of services to achieve custome More
        Top secret service provider organizations can be searched customer and the quality of their services. Quality services play an important role in service industries such as insurance, banking and transportation and play. Because the quality of services to achieve customer perception and consequently, survival and profitability is vital. The aim of this study was to investigate the effect of perceived quality of services provided to insurance customers is Iran Nishaboor city. The research community in the city of Neyshaboor, Iran now all branches of insurance. In order to collect data from a questionnaire containing 27 questions was used. By professors and experts confirmed the validity and reliability of the questionnaire using Cronbach's alpha coefficient was 0/865. To analyze the data in this study, the descriptive and inferential statistics were used. In the descriptive part of the frequency and the frequency and the frequency graph was taken. Inferential statistics K-S test was used to determine the normality of variables. Due to the variables are normally distributed, so the regression analysis was used to test the hypothesis. The results show that tangible, reliability, responsiveness, commitment and empathy and competence on the improvement of services insurance companies in Neyshabur, Iran is effective. The results of the study from the perspective of insurance customers, the commitment to service quality and other aspects of the situation is more favorable. Next in the rankings, respectively, tangible, reliability, empathy and responsiveness are. Manuscript profile
      • Open Access Article

        2 - The effect of intellectual capital on a brand value of companies listed in Tehran Stock Exchange
        Amir Ghafourian shagerdi tahmine nategh omid behboodi gholamreza khani
        From a strategic standpoint, Intellectual capital can create and use knowledge to increase the value of the used. In this study, the intellectual capital of listed companies in Tehran Stock Exchange has been calculated using the pulic model And then to evaluate the effe More
        From a strategic standpoint, Intellectual capital can create and use knowledge to increase the value of the used. In this study, the intellectual capital of listed companies in Tehran Stock Exchange has been calculated using the pulic model And then to evaluate the effect of three variables forming intellectual capital, including human capital, structural capital and relational capital on the brand value of these companies have been investigated. And to measure brand value of the company's vision is based on Tobin's Q index is used.  The aim of this study is applied and the method of data collection as well as non-experimental survey. The population of this research firms listed in the Tehran Stock Exchange which there are 243 companies were identified and using elimination sampling of 68 companies were considered as the final sample. In order to measure intellectual capital and brand value of the company's financial statements have been applied. The results indicate that the value of their intellectual capital firms listed in Tehran stock exchange impact. The components of human capital,  relational capital and structural capital in order to have the power of determination Manuscript profile
      • Open Access Article

        3 - Assistant Professor of Management Department, Attar Institute of Higher Education, Mashhad, Iran; Drbehboodi@attar.ac.ir (Corresponding author)
        Nastaran Dabaghzadeh Shirazi omid behboodi
        The major role of the media in shaping public opinion has led to the great importance of the media. In other words, due to the increase in interactions that people have with each other in various ways, including through the online social network, these interactions caus More
        The major role of the media in shaping public opinion has led to the great importance of the media. In other words, due to the increase in interactions that people have with each other in various ways, including through the online social network, these interactions cause people to be culturally and socially close to each other, and consequently these commonalities create interests and choices. Become subscribers; therefore it can be important to examine the impact of these interactions on customers' perceptions of trust in the brand in question. This research is applied in terms of purpose and in terms of method is among the descriptive-survey research. The research community is Vitex brand customers located in Mashhad. The sampling of this research is using Morgan table and 384 customers that the data were collected through the questionnaire of Parmita et al. (2021). In order to analyze the data, structural equation modeling was done with pls software. The results showed that the brand experience has a great effect on the social interactions of Vitex brand consumers. Also, the general trend towards online social interaction has had a positive and significant effect on social interaction. General tendency towards online social interaction moderates the effect of brand experience on social interaction, and finally, consumers' social interactions did not have a significant effect on their Verbal communication. Manuscript profile
      • Open Access Article

        4 - From Introduction to Consumer Behavio: Investigating the Moderator Role od OLE Aesthic Risk and Percived Economic
        omid behboodi Zahra Mohamadzadeh Tayebeh Ramezani
        The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in th More
        The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in the future bank.The descriptive research method is an applied goal,and in terms of implementation method,a descriptive survey and a questionnaire were used to collect data.In the present study,the statistical population includes customers and depositors of Ayandeh Bank who use the electronic services on the Internet of this bank. Data analysis of250 questionnaires collected from Ayandeh Bank customers in Mashhad was performed using structural equation modeling technique and PLS statistical software. The results showed that the structural model of the present study has sufficient predictive power.It was also found that the intention to use e-services affected their behavior of such services.The results showed that the perceived economic risk negatively affects consumers' intention to use the e-services of Ayandeh bank on their usage behavior.It was finally determined that perceived aesthetics risk does not affect the relationship between our sample's intention to use e-banking services' behavior.In general,the intention to use motivational factors affects the behavior of actual use of technology, and this study depicts e-banking and shows the number of efforts people are willing to make Manuscript profile